@article{oai:ritsumei.repo.nii.ac.jp:00000886,
 author = {肖, 栄},
 issue = {5},
 journal = {立命館経営学, 立命館経営学},
 month = {Jan},
 pages = {389--413},
 title = {中国P&Gのブランディング},
 volume = {47},
 year = {2009}
}