@article{oai:ritsumei.repo.nii.ac.jp:00000885,
 author = {MIÑO, AVILA  Sonia Isabel},
 issue = {5},
 journal = {立命館経営学, 立命館経営学},
 month = {Jan},
 pages = {365--387},
 title = {Global brand management: a comparative study},
 volume = {47},
 year = {2009}
}