@article{oai:ritsumei.repo.nii.ac.jp:00001152, author = {山崎, 敏夫}, issue = {2}, journal = {立命館経営学, 立命館経営学}, month = {Nov}, pages = {1--30}, title = {アメリカ的マーケティングの導入の日独比較(Ⅱ)}, volume = {54}, year = {2015} }