@article{oai:ritsumei.repo.nii.ac.jp:00011498,
 author = {Fujii, Seiichi and Lee, Geunhee},
 journal = {Ritsumeikan Journal of Asia Pacific Studies, Ritsumeikan Journal of Asia Pacific Studies},
 month = {Mar},
 pages = {154--169},
 title = {Integration-oriented product development management in Japan - an application of product-customer matrix to KAO},
 volume = {34},
 year = {2016}
}