@article{oai:ritsumei.repo.nii.ac.jp:00011448, author = {ACKARADEJRUANGSRI, Pajaree}, issue = {31}, journal = {Ritsumeikan Journal of Asia Pacific Studies, Ritsumeikan Journal of Asia Pacific Studies}, month = {Nov}, pages = {90--100}, title = {Defining Thai product quality in the 21st century}, volume = {31}, year = {2012} }