@article{oai:ritsumei.repo.nii.ac.jp:00001011,
 author = {金, 昌柱},
 issue = {2/3},
 journal = {立命館経営学, 立命館経営学},
 month = {Sep},
 pages = {91--111},
 title = {An exploratory analysis of marketing budget allocation : advertising vs. sales promotion},
 volume = {50},
 year = {2011}
}