@article{weko_1157_1,
   author	 = "LI,Bing and 金,昌柱 and 岡山,武史",
   title	 = "ストアロイヤルティにおけるPBとNBの商品ポジショニング",
   journal	 = "立命館経営学",
   year 	 = "2015",
   volume	 = "54",
   number	 = "2",
   pages	 = "121--136",
   month	 = "nov"
}